How We Decide PDF
By:Jonah Lehrer
Published on 2010-01-14 by Houghton Mifflin Harcourt
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
This Book was ranked at 9 by Google Books for keyword Creativity self help.
Book ID of How We Decide's Books is QEnjzV0rTvwC, Book which was written byJonah Lehrerhave ETAG "DpAqAlxMJRE"
Book which was published by Houghton Mifflin Harcourt since 2010-01-14 have ISBNs, ISBN 13 Code is 9780547347486 and ISBN 10 Code is 0547347480
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Book which have "256 Pages" is Printed at BOOK under CategoryScience
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