Enterprise Culture in Neoliberal India PDF
By:Nandini Gooptu
Published on 2013-10-30 by Routledge
The promotion of an enterprise culture and entrepreneurship in India in recent decades has had far-reaching implications beyond the economy, and transformed social and cultural attitudes and conduct. This book brings together pioneering research on the nature of India’s enterprise culture, covering a range of different themes: workplace, education, religion, trade, films, media, youth identity, gender relations, class formation and urban politics. Based on extensive empirical and ethnographic research by the contributors, the book shows the myriad manifestations of enterprise culture and the making of the aspiring, enterprising-self in public culture, social practice, and personal lives, ranging from attempts to construct hegemonic ideas in public discourse, to appropriation by individuals and groups with unintended consequences, to forms of contested and contradictory expression. It discusses what is ‘new’ about enterprise culture and how it relates to pre-existing ideas, and goes on to look at the processes and mechanisms through which enterprise culture is becoming entrenched, as well as how it affects different classes and communities. The book highlights the social and political implications of enterprise culture and how it recasts family and interpersonal relationships as well as personal and collective identity. Illuminating one of the most important aspects of India’s current economic and social transformation, this book is of interest to students and scholars of Asian Business, Sociology, Anthropology, Development Studies and Media and Cultural Studies.
This Book was ranked at 5 by Google Books for keyword Spiritual self help.
Book ID of Enterprise Culture in Neoliberal India's Books is STThAQAAQBAJ, Book which was written byNandini Gooptuhave ETAG "y+doZ5pGzvQ"
Book which was published by Routledge since 2013-10-30 have ISBNs, ISBN 13 Code is 9781134511792 and ISBN 10 Code is 1134511795
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "244 Pages" is Printed at BOOK under CategorySocial Science
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is false
Book Preview
Download Enterprise Culture in Neoliberal India PDF Free
Download Enterprise Culture in Neoliberal India Books Free
Download Enterprise Culture in Neoliberal India Free
Download Enterprise Culture in Neoliberal India PDF
Download Enterprise Culture in Neoliberal India Books
No comments:
Post a Comment