Creating a Brand Identity: A Guide for Designers PDF
By:Catharine Slade-Brooking
Published on 2016-01-26 by Laurence King Publishing
Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging, retail and more. Filled with tips and tricks on research, design and testing, this is essential reading for students, graduates and working designers exploring this area for the first time.
This Book was ranked at 27 by Google Books for keyword Creativity self help.
Book ID of Creating a Brand Identity: A Guide for Designers's Books is ZGzhsgEACAAJ, Book which was written byCatharine Slade-Brookinghave ETAG "2vnCT8L7sPk"
Book which was published by Laurence King Publishing since 2016-01-26 have ISBNs, ISBN 13 Code is 9781780675626 and ISBN 10 Code is 1780675623
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Book which have "160 Pages" is Printed at BOOK under CategoryDesign
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Download Creating a Brand Identity: A Guide for Designers Books Free
Download Creating a Brand Identity: A Guide for Designers Free
Download Creating a Brand Identity: A Guide for Designers PDF
Download Creating a Brand Identity: A Guide for Designers Books
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